In the ever growing age of Social Media sites such as Facebook, Twitter, Instagram and more, many companies are having a difficult time keeping traffic numbers up on their own websites.
Below are five ways that you can take advantage of social media to drive traffic to your own website and create repeat visitors.
Entice social media followers with contests or giveaways
Simply add the information for the contest on your social media site and add a link in the post that directs readers to your website in order to fill out their information and enter the contest. (This is a great way to entice visitors to explore your website.)
Use photos that are eye catching and people want to see
Everyone adds photos to social media and you should too! Create a post with a few photos to social media sites and add a link to a full gallery below the post. Visitors will click the link to see more photos and it will drive traffic to your website.
Create stories or articles that people want to read
Entice new visitors to your website with teases for articles on social media posts, and then simply add a link below the tease for people to read the full story or article. This is the simplest way to drive traffic to your website from social media and will make visitors want to explore.
Get an opinion
Create social media posts that ask an opinion of your readers, and then create a link in the post for visitors to express that opinion on your website through polls. Polls are also a great way to judge what your visitors want to see on social media and your website.
Appeal to emotion
One of the best ways to create traffic from social media to your website is off all things to be honest and appeal to your visitors’ emotions. Show them you care about current issues going on in the world and how your business/organization is involved. This can be done through articles, photos, and polls.
About the Author: Daymon Capers
