The pricing calculator is displayed by the Inch.  The standard size banners that customers commonly purchased are 6’ ft x 3’ ft (72″ inches wide and 36″ inches high), 4’ ft x 2’ ft, 8’ ft x 4’ ft, but you can print a banner in a range of sizes from 1’x1’ all the way up to 8’x50’. If you have any questions, feel free to reach out to our customer service team and we’ll point you in the right direction.